Most frequent questions and answers
Google Ads is the software released by Google to manage advertising on their networks. This software is where you manage your search ads, display ads, shopping campaigns and YouTube ads.
A GIF is a moving image. They are typically used in display adverts as they are small (fast loading) files that can upload to display advertising partner websites.
You can implement remarketing audiences for any of the advertising campaign types in Google Ads. Remarketing is where you create a list of people who have interacted with your website, and you target this list of people.
PPC ranges in cost per click depending on how competitive your keywords are. The rule of thumb is that the price goes up the more competitors are bidding on the keyword. For most businesses, you spend between £0.50 – £2.00 per click depending on the keyword, although this can be much higher for software terms.
Your advertising budget should be based on how effective the campaigns are performing. We usually recommend starting small and demonstrating a return on investment and then gradually increasing spending until a saturation point is reached.
We recommend checking PPC campaigns at least once per week. Weekly checks allow you to monitor spending and performance and let you make commercial decisions based on results.