SEO Consultant Hull

Why do I need SEO?

Are you looking to drive more sales leads through your website? SEO or Search Engine Optimisation is the technique of increasing your website traffic from Google (or Bing). We’re here to advise you on following Google’s best practices, improving your website content, and generating more website leads.

I can help you with a long term SEO strategy to increase leads through your website:

  • Website Audit
  • Keyword Strategy and Optimisation
  • Content Improvements
  • Blogging and content creation

Why Choose Me?

I have over six years of experience working on some of the biggest websites in the UK. Brands I’ve worked with in my career include Homebase, Habitat Furniture, Reckitt Benckiser, and SMEs across Hull and the surrounding area. I have a track record of delivering SEO campaigns that deliver results in organic search. I also have experience in the strategy and delivery across all elements of SEO, including technical, content and link building.

Benefits of SEO for your Business

For many businesses, SEO is the most vital channel for delivering website leads and traffic. Once your website is at the top of Google results for target keywords, you will consistently get that traffic each month to help grow your business sales. In addition, the increased visibility in search results will also help with your brand awareness which can even lead to an increase in location footfall. Click here to read about our Google Maps SEO service.

Why work with an SEO freelancer?

Freelance offers a more cost-effective way to work with an SEO consultant as freelancer rates are typically much lower than agency ones. So you’re effectively getting all of the experience of an experienced agency head at an individual rate. Working with a Hull-based SEO freelancer also ensures that your marketing partner understands the local area and the types of customers who interact with your business.

Technical SEO Audit

Our in-depth technical SEO audit covers all aspects of your website to develop a tailored SEO strategy. The SEO audit is where everything begins, and we get under the hood of your website to find out what has been working well and not so well.

The in-depth audit covers things such as:

  • Historical performance to see if Google Algorithm updates have impacted you 
  • Backlinks and how authoritative your website is
  • Backlink quality and if spammy links have affected you
  • Keyword analysis, winners and losers
  • Competitor performance
  • Content quality and missed opportunities
  • Best and worst performing pages on the website
  • Indexability – can Google find all of your pages
  • Full technical audit 
  • Page speed testing
  • Mobile friendly testing

Content

How frequently are you updating your website content? Google likes fresh, informative content that engages your users. Unfortunately, many businesses write content for their web pages and blogs with no content strategy in mind, which will never deliver the results desired. Service pages need a clear content structure that engages the user and does an excellent job of pushing users through to the key sales points of the website. Additionally, it would help to write blogs to target the questions your audience is searching for when researching your industry. Our content writing service ensures you have a keyword-targeted approach for SEO that drives you the business results you need.

Our content writing includes:

  • Content strategy
  • Content marketing
  • Website blogs
  • Website service pages
  • Infographics, whitepapers and PDFs
  • SEO elements such as page titles and meta descriptions
  • Internal linking
  • Keyword optimisation

Link Building

One of the additional factors for how Google determines which websites to rank higher up on Google is how many backlinks and referring domains they have.

A backlink is when another website adds a hyperlink to their page that points to your website. Google counts these backlinks as votes of trust/recommendations which can help your website perform better within Organic Search.

Our link building services involve creating unique content for your target keywords and seeding guest blogs onto strategic placements.

Keyword Research

Understanding what keywords your target audience is typing into Google is the foundation of any good SEO strategy. We use Google tools and data to measure the demand for specific keywords and optimise the website for the high search volume phrases. Keyword research comes down to two main areas: primary keywords and long-tail keywords. Primary keywords are the high demand keywords, usually with commercial intent that you want to optimise your main website pages to rank. Long-tail keywords are the more question led keywords that you want to base your blog strategy on. Our keyword tools track the positions of target keywords so you can see how well your website is performing. 

SEO Reporting

SEO requires a lot of testing and adaptation to get results. SEO reporting is key to measuring the impact of any website changes and proving that your marketing spend delivers a return on investment. All reporting focuses on how well the website is working as a sales tool, and we will create a custom report to give you an easy to understand performance dashboard. Take a look at the reporting page for a more detailed explanation of this service.

SEO Training

SEO training is crucial for anybody in your business who manages the website or produces content for it. Our SEO workshops will give you the skills to confidently manage your SEO, whether personally or through a partner.

SEO FAQs

Most frequent questions and answers

SEO stands for Search Engine Optimisation

SEO is the practice of improving a website performance to appear higher up on search engine results pages.

On-page SEO is any optimisation you do to a page on your website to improve its rankings. On-age SEO usually includes things like optimising page titles, meta descriptions, headings and page content.

We have various SEO tools which show the keywords users search to find your website. A free tool to use yourself is Google Search Console. We can help you set this up; look at our reporting page for more information on this service.

Creating content in most forms will usually have a positive impact on your website. However, blogging is much more effective when it has a targeted keyword strategy behind it.

Pretty much every website can benefit from SEO. SEO at its core is about making a website more engaging and easy to use for the user.

A solid link-building strategy is needed to improve your website authority. Methods such as digital PR, guest blogging and directory submissions are a great place to start.

If your SEO has gone down, it could be due to a myriad of factors. Our SEO audit goes into every aspect of website performance and is the best place to start to diagnose any problems. Things to think about include whether you’ve recently changed any sections of the website, any new competitors within your industry or any recent Google updates that may have affected you.

SEO success depends on many different factors, and you should be wary of anybody offering guaranteed ranking positions overnight. It typically takes 6-12 months for websites to drive consistent results, and this depends on how competitive your industry is

An SEO consultant is somebody who works with your business to implement an online business strategy. It involves objective setting, understanding your target audience and setting out a clear roadmap to success.