Social Media Management Hull

Social Media Advice

Are you getting the most out of your social media platforms? It can be difficult for businesses to measure social media’s impact on their business and turn their profiles into lead generating tools. The key to being successful on Social Media is to understand the needs of your target audience and create exciting and engaging content to interact with them. We’ll work with you to nail down your social media strategy, which platforms you should be posting on and what kinds of content to be posting.

Social Media is more than just posting content for the sake of it; here's what our services are made up of:

  • Social Media Audits and Strategy
  • Content Ideas and Creation
  • Content Campaigns
  • Content Calendars
  • Reactive Content and Trending Content

Why social media benefits your business

In the right hands, social media can be a great way to engage with your target audience and generate brand awareness. Targeted campaigns can get your brand and products in front of new potential customers, and engaging content encourages them to turn them into quality leads. In addition, Social Media is often one of the first times new customers interact with or see your brand, so make sure that the first impression is a good one.

Social Audit and Strategy

The first part of social media strategy is understanding your target audience and how they use the different social media platforms. Social media audits are a great way to get a comprehensive view of how your Social Media is performing and outline a strategy going forward. For example, we’ll advise which platforms your brand should be posting on, how frequently and what kind of content. It is also helpful to review your competitor’s Social Media as this can be a great way of finding out what types of content resonate with your target customers.

Content Calendars and Ideas

Committing to posting multiple times per week can become a significant investment, and it is difficult to think of post ideas. Our content calendars ensure that you go into each month with a prepared set of posts automatically scheduled to show at the opportune times. We’ll adapt the post plans each month depending on seasonality, and which types of posts are performing well or not so well.

We offer social media management across various platforms, including:

Post Templates

Your posts must stand out on the social feed, or you run the risk of fading into the noise. We’ll produce well designed, eye-catching posts that showcase your branding and engage with your audience. The posts must look professional and present your business as well as possible online.

Social Media Training for businesses

If you’re looking to manage your social media platforms yourself, but you’re unsure of where to start, our social media workshops are ideal. After an initial audit and strategy production, we can work with your team to upskill them to produce their own social media posts focused on lead generation and website traffic. In addition, we’ll recommend which tools to use for social media scheduling, how to produce a content calendar and the basics of social media strategy and reporting.

It’s essential to measure the impact of social media campaigns to understand how well the platforms are providing sales and leads. We can report on metrics such as followers, post reach, website traffic from social media, and leads through social media. For more information on our reporting services, please click here.

Social Media FAQs

Most frequent questions and answers

You should be on the social media platforms where your audience is. Social strategy is different for every business, and you will often need to adapt your content for different audiences.

There is no one size fits all for how frequently to post. A general rule of thumb is that the more extensive your social media following, the more regularly you should post. We recommend aiming for two posts per week to start with and increase or decrease this based on how much interaction you get.

Most platforms don’t like when you post the same content repeatedly on the same feed. Facebook, for example, will tend to reduce the reach of your posts if you do this.

You need to think about how your target audiences are using the different platforms. Generally, it is best to tailor the content based on this; however, if you are short on time, posting the same content on different platforms isn’t the end of the world.

Produce good content frequently and consistently. Follower growth isn’t something that happens overnight (unless you strike gold and go viral).

Most platforms have options that allow comments to be removed from posts without notifying the poster. However, taking time to engage with your negative comments and rectify the issues is usually best.